Consumer Behavior (Perilaku Konsumen) Part 1
Fanny Amalia/G74140057 Department of Physics ( www.physics.ipb.ac.id ) Collage of Mathematics and Natural Sciences ( www.fmipa.ipb.ac.id ) Bogor Agricultural University ( www.ipb.ac.id ) Consumer Behavior Class IKK233 Department of Family and Consumer Science ( www.ikk.fema.ipb.ac.id ) Collage of Human Ecology ( www.fema.ipb.ac.id ) Bogor Agricultural University ( www.ipb.ac.id ) Lecturers: Prof. Dr. Ir. Ujang Sumarwan, M.Sc ( www.sumarwan.staff.ipb.ac.id , www.ujangsumarwan.blog.mb.ipb.ac.id , sumarwan@mb.ipb.ac.id ) Dr. Ir. Lilik Noor Yuliati, M.FSA Dr. Ir. Megawati Simanjuntak, M.S Ir. Ratnaningsih, M.S Ir. Md Djamaludin, M.Sc Sumarwan U. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia CONSUMER MOTIVATIONS AND DECISION MODEL What is Consumer Behavior? C onsumer is a person who receive , buy , or enjoy the goods produced by manufacturers The meaning of consumer is